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Nintendo Creativity Honoured with Yet Another Emmy

Japanese gaming giant Nintendo has once again been honoured by the Academy, which has awarded the groundbreaking company with a coveted Emmy for its “excellence in engineering creativity.”This year’s Emmy Award comes after Nintendo was similarly honoured in early 2007 for its invention of the ‘plus-shaped’ direction pad, which “radically changed how people interact with their video games.”

They gave a 2007 Award to a technology that’s 22 years old. D-pad stands for “directional pad” and is that plus shaped button on your controller and Game Boy. It was first introduced on the controller for the Nintendo Entertainment System back in 1985 and changed the face of gaming. The second system that featured the D-pad was, of course, the Game Boy Classic and has been used on every model Game Boy since. Can you imagine trying to close a GBA SP with a joystick protruding from it?

The 58th Annual Emmy Awards for Technology & Engineering were held at the 2007 Consumer Electronics Show in Las Vegas. Nintendo shares this award with Sony, who won for their development of the Dual Shock Analog Controller.